{"id":1401,"date":"2025-05-29T16:15:14","date_gmt":"2025-05-29T13:15:14","guid":{"rendered":"https:\/\/abraucapital.com\/?p=1401"},"modified":"2025-11-11T11:53:23","modified_gmt":"2025-11-11T08:53:23","slug":"proekt-design","status":"publish","type":"post","link":"https:\/\/abraucapital.com\/en\/proekt-design\/","title":{"rendered":"Project &quot;DESIGN&quot;"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong><strong>Development of a professional business presentation for a studio in the creative industries<\/strong><\/strong><\/h2>\n\n\n\n<p>The project was aimed at creating a presentation that reflects the unique value proposition of the company - a studio working in the creative industries and architectural visualization segment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A presentation that speaks for the brand<\/strong><\/h2>\n\n\n\n<p>A quality presentation is not just slides, but a sales tool, partnership negotiations and positioning. We created a visually expressive and content-verified document that conveys the company&#039;s style and approach.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"414\" data-id=\"1789\" src=\"https:\/\/abraucapital.com\/wp-content\/uploads\/2025\/05\/0b8c551e7041ac733f985a40c10343c7.jpg\" alt=\"\" class=\"wp-image-1789\" srcset=\"https:\/\/abraucapital.com\/wp-content\/uploads\/2025\/05\/0b8c551e7041ac733f985a40c10343c7.jpg 736w, https:\/\/abraucapital.com\/wp-content\/uploads\/2025\/05\/0b8c551e7041ac733f985a40c10343c7-300x169.jpg 300w, https:\/\/abraucapital.com\/wp-content\/uploads\/2025\/05\/0b8c551e7041ac733f985a40c10343c7-18x10.jpg 18w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Project objectives<\/strong><\/h2>\n\n\n\n<p>Create a presentation that presents the company in a clear and compelling way<br>Highlight competitive advantages and portfolio<br>Build a logical presentation structure for different audiences<br>Adapt the format for digital and offline use<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What we did:<\/strong><\/h2>\n\n\n\n<p><strong>1. Analysis and positioning:<\/strong><\/p>\n\n\n\n<p>The mission, values, services and target audience were analyzed<br>The specifics of the competitive environment and the brand&#039;s tone of voice are taken into account<\/p>\n\n\n\n<p><strong>2. Structure and logic:<\/strong><\/p>\n\n\n\n<p>A presentation scenario has been developed: from client problems to solutions<br>Includes sections on the team, approach, cases, styles and USP<\/p>\n\n\n\n<p><strong>3. Copywriting and editing:<\/strong><\/p>\n\n\n\n<p>Clear and concise texts with an emphasis on benefits have been prepared<br>The balance between expertise and inspirational tone is maintained<\/p>\n\n\n\n<p><strong>4. Design and visualization:<\/strong><\/p>\n\n\n\n<p>An aesthetic visual concept has been created<br>The design is adapted to the corporate style and preferences of the client<br>Versions for PDF distribution and offline presentation have been prepared<\/p>\n\n\n\n<p><strong>5. Working in collaboration with the client:<\/strong><\/p>\n\n\n\n<p>Iterations and edits were made based on feedback<br>The final presentation became the main tool for negotiations and participation in competitions.<\/p>","protected":false},"excerpt":{"rendered":"<p>Development of a professional business presentation for a studio in the creative industries<\/p>","protected":false},"author":1,"featured_media":1564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[17],"class_list":["post-1401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-17"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/posts\/1401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/comments?post=1401"}],"version-history":[{"count":8,"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/posts\/1401\/revisions"}],"predecessor-version":[{"id":1936,"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/posts\/1401\/revisions\/1936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/media\/1564"}],"wp:attachment":[{"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/media?parent=1401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/categories?post=1401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abraucapital.com\/en\/wp-json\/wp\/v2\/tags?post=1401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}